📋 For Content Creators & Partners

Brand Guide for Content Creation

Your comprehensive resource for creating authentic, engaging, and on-brand content for d.nuvo® - the revolutionary Korean-inspired derma skincare brand.

Key Messaging & Talking Points

Core messages that define d.nuvo® and resonate with our audience

Brand Foundation

  • Patented Ceramided™ Technology - Patent No. 40-2321146 ensures 15× deeper delivery of active ingredients
  • Fresh skincare philosophy - Minimalist, science-backed formulas without unnecessary additives
  • Visible results - Clinical proof of effectiveness in 3 days to 4 weeks
  • Dermatologist-tested - Non-irritating formulas suitable for sensitive skin

"The Difference of Depth"

This isn't just surface-level skincare. d.nuvo's core mission is to solve the problem of absorption, delivering active ingredients up to 15× deeper into the skin where real, visible change happens.

🔬 Patented Technology You Can Feel

Ceramided™ technology—a world-first that uses the skin's own building blocks (Ceramide NP) to deliver actives while simultaneously repairing and strengthening the barrier.

🧪 Science, Not Trends

d.nuvo was born from decades of R&D to solve a fundamental problem (absorption and stability), not just to follow fleeting ingredient trends.

Water-based derma cosmetics designed for hot, humid Southeast Asian climates.

Brand Essence

"Science-Driven Korean Skincare That Works"

d.nuvo® combines Korean innovation with clinical efficacy

Why Choose d.nuvo® Over Others?

Pillar 1: Technology

1) Ceramided™ Technology

Patented delivery system (No. 40-2321146) that transports actives deep into skin while repairing the barrier

2) Water-Based Formula

Superior absorption, non-sticky feel, perfect for humid climates and layering under makeup

3) pH 3.2 Optimized

Scientifically balanced for maximum skin permeability and ingredient stability

Pillar 2: Gold Standard Concentration

15.5% Pure L-Ascorbic Acid

The scientifically proven sweet spot for efficacy without irritation

Visible Results Through Patented Delivery

We deliver visible results through patented Ceramided™ Technology

Real Derma-Cosmetics

Proven ingredients at effective concentrations

Story Angles & Content Ideas

Use these storytelling frameworks to create engaging content that resonates with your audience

Before & After Transformation

Document your skin journey with d.nuvo products over 3 days, 2 weeks, and 4 weeks.

Example: "My skin after 3 days of Vitamin C 15.5% - the glow is REAL! 🌟"

Morning/Evening Rituals

Showcase your complete d.nuvo skincare routine with product application techniques.

Example: "My AM glow routine: Toner → Vitamin C → Water Cream → Sun Serum ☀️"

The Science Behind It

Explain the patented Ceramided™ Technology and why it delivers 15× deeper results.

Example: "Why d.nuvo works: Patented tech that takes Vitamin C 15× deeper into skin 🧬"

Problem-Solution Stories

Address specific skin concerns and how d.nuvo products provide solutions.

Example: "Struggling with dull skin? This Vitamin C ampoule changed everything 💫"

Lifestyle Integration

Show how d.nuvo fits into your daily life - travel, work, self-care moments.

Example: "Travel essentials: These d.nuvo minis kept my skin glowing on vacation ✈️"

Ingredient Spotlight

Deep dive into hero ingredients: Vitamin C, Bakuchiol, Ceramides, Ectoine, ACZERO®.

Example: "Let's talk about Bakuchiol - the gentle retinol alternative in d.nuvo 🌿"

Pro Tips for Engaging Content

  • Show real results: Authentic before/after photos build trust
  • Be specific: "Visible brightness in 3 days" is more compelling than "brightening"
  • Use product names: Always mention "Vitamin C 15.5%" or "Calming Ampoule"
  • Highlight the patent: "Ceramided™ Technology (Patent No. 40-2321146)" adds credibility
  • Include lifestyle context: Show products in your natural environment

Content Do's

  • Show authentic, unedited results
  • Mention the patented Ceramided™ Technology
  • Use proper product names (Vitamin C 15.5%, etc.)
  • Include timing specifics ("3 days", "2 weeks")
  • Tag @dnuvo.official in all posts
  • Disclose sponsored partnership clearly

Content Don'ts

  • Make medical claims or cure promises
  • Compare negatively to other brands
  • Over-filter or heavily edit photos
  • Use generic terms like "serum" without product name
  • Post without proper FTC disclosure
  • Forget to include brand hashtags

Hashtags & Keywords

Strategic hashtags to maximize reach and engagement across social platforms

Brand Hashtags (Always Use)

#dnuvo #dnuvoskincare #CeramidedTechnology #FreshSkincare #KoreanSkincare

Product-Specific Hashtags

Vitamin C 15.5% Ampoule

#PureVitaminC #VitaminCSerum #BrighteningSkincare #GlowingSkin #AntiPigmentation

Trouble Calming Ampoule

#CalmingSkincare #AcneCare #SensitiveSkin #SoothingSkincare #Bakuchiol

Aqua Dual C Sun Serum

#Sunscreen #SPF50 #UVProtection #NoWhiteCast #DailySuncare

Supporting Line

#Hydration #Moisturizer #HyaluronicAcid #Ceramides #EyeCare

General Skincare Hashtags (High Engagement)

#Skincare #SkincareRoutine #KBeauty #BeautyTips #HealthySkin #SkincareAddict #SkincareCommunity #BeautyEssentials #SelfCare #CleanBeauty #GlassySkin #SkincareJunkie

Hashtag Strategy

  • 1. Mix sizes: Use 3-5 brand hashtags + 5-8 product-specific + 10-15 general hashtags
  • 2. Instagram: Up to 30 hashtags (use them all!)
  • 3. TikTok: 3-5 highly relevant hashtags work best
  • 4. Place hashtags: In the first comment (Instagram) or caption (TikTok)
  • 5. Track performance: Note which hashtags drive the most engagement

Content Format Guidelines

Platform-specific recommendations for maximum engagement

Instagram

Feed Posts

  • High-quality product photos
  • Before/after comparisons
  • Lifestyle shots with products
  • Carousel posts (up to 10 slides)

Reels (High Priority)

  • Morning/evening routines
  • Product application tutorials
  • ASMR skincare sounds
  • Quick tips (15-30 seconds)

Stories

  • Behind-the-scenes content
  • Polls & Q&As about products
  • Day-in-the-life snippets
  • Swipe-up links to products

TikTok

Best Performing Formats

  • "Get ready with me" (GRWM) routines
  • Transformation videos (3 days → 4 weeks)
  • "Things I wish I knew before..." educational content
  • Trending sounds with skincare twist
  • Duets & stitches with skincare community

TikTok Tips

  • Keep videos under 60 seconds
  • Hook viewers in first 3 seconds
  • Use trending sounds & effects
  • Add text overlays for key points
  • Post 1-3 times per day for best reach

YouTube & Blog Content

YouTube Videos

  • Full skincare routine breakdowns (8-12 min)
  • 30-day transformation vlogs
  • Product reviews & comparisons
  • Science deep-dives (Ceramided™ Tech)

Blog Articles

  • "My d.nuvo Journey" personal story
  • Ingredient education posts
  • Complete routine guides
  • Seasonal skincare tips with d.nuvo